"We constantly invest in e-commerce and then give SMEs a chance to connect to these platforms – no commerce company in Kazakhstan can afford to make the investments we do, so we develop these technologies for the small businesses and then open the platform to all SMEs in Kazakhstan." - this line really reminds me of Ron Adner describtion of "Minimum Viable Ecosystem" (MVE) where the company focuses on getting the first partners on board and then opening up to all SME's. This is like Facebook, when they only developed the platform for universities (their MVE) and then afterwards opened the platform up to the whole world and advertisers.
This is much appreciated. Google translate works well enough (but not awesome) with text but content like this we'd never be able to access. Thanks!
Thanks, this was incredibly helpful!
"We constantly invest in e-commerce and then give SMEs a chance to connect to these platforms – no commerce company in Kazakhstan can afford to make the investments we do, so we develop these technologies for the small businesses and then open the platform to all SMEs in Kazakhstan." - this line really reminds me of Ron Adner describtion of "Minimum Viable Ecosystem" (MVE) where the company focuses on getting the first partners on board and then opening up to all SME's. This is like Facebook, when they only developed the platform for universities (their MVE) and then afterwards opened the platform up to the whole world and advertisers.
Awesome, thanks!